ADVANTAGES AND DISADVANTAGES OF RADIO AS ADVERTISING MEDIA
Radio is a channel that allows for the advertised messages to be conveyed through sound to the listeners, with some background music accompanying the message Advantages of Radio Different languages may be used to reach different people It is accessible even to the remote areas that is not covered by other media One can choose the time to advertise to reach the targeted group Able to serve many people at the same time It can be used for both literate and illiterate members of the group The advertisement can be repeated over and over again according to the advertisers needs The music accompaniment may attract many people to listen to the information Can reach even the blind as they are able to hear The message can be conveyed in different languages Disadvantages of Radio Their advertisement does not have any reference It may be more expensive than the print media Poor timing may make the message no to reach the targeted group It may interrupt some programmes to the annoyance of th...