ADVANTAGES AND DISADVANTAGES OF RADIO AS ADVERTISING MEDIA

 Radio is a channel that allows for the advertised messages to be conveyed through sound to the listeners, with some background music accompanying the message

Advantages of Radio

  • Different languages may be used to reach different people

  • It is accessible even to the remote areas that is not covered by other media

  • One can choose the time to advertise to reach the targeted group

  • Able to serve many people at the same time

  • It can be used for both literate and illiterate members of the group

  • The advertisement can be repeated over and over again according to the advertisers needs

  • The music accompaniment may attract many people to listen to the information

  • Can reach even the blind as they are able to hear

  • The message can be conveyed in different languages

Disadvantages of Radio

  • Their advertisement does not have any reference

  • It may be more expensive than the print media

  • Poor timing may make the message no to reach the targeted group

  • It may interrupt some programmes to the annoyance of the listener

  • It short and brief advertisement may be missed by the listeners

  • It is difficult for the listener to visualize the product

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