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TYPES, ADVANTAGES AND DISADVANTAGES OF INTERVIEW AS DATA COLLECTION TOOL IN RESEARCH

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Interview is a verbal interaction between an interviewer and an interviewee (respondent) designed to list information, news, opinion and feeling they have on their own.  Interviews vary in purpose, nature and scope. They may be conducted for guidance, therapeutic or research purposes. They maybe confined to one individual or extended to several people.  The following discussions describe several types of interview. Structured Interview  Structured interview involves tight control over the format of questions and answers. It is like a questionnaire which is administered face to face with a respondent.  The researcher has a predetermined list of questions. Each respondent is faced with identical questions.  The choice of alternative answers is restricted to a predetermined list. This type of interview is rigidly standardized and formal.  Structured interviews are often associated with social surveys where researchers are trying to collect large volumes of dat...