ADVANTAGES AND DISADVANTAGES OF PUBLIC RELATIONS
Public relations is the process of passing information with the intention of creating, promoting, or maintaining goodwill and a favourable image of the organization in the public. It involves informing the public about the firm’s achievement and how it is contributing to the community welfare and development, to get more approval of the public Advantages of public relations May be used to correct the dented image of the firm It informs the public about the activities of the firm Assist in upholding the good image of the firm It improves the relationship between the firm and its customers Disadvantages of public relations It is costly in terms of time and finance involved The customer may make premature buying arising from the picture created by the firm Effects may take long before they are actually realized It may be difficult to evaluate the impact of the message, since the customers are not obliged to respond to it RELATED POSTS IMPORTANCE OF SOIL STRUCTURE 7 CH...