PRINCIPLES OF EFFECTIVE PERSONAL BRANDING

 1. Specialisation

A great personal brand must be precise and concentrated on a single core strength, talent or achievement.

2. Leadership

Endowing a personal brand with authority and credibility demands that the source is perceived as a leader by people in his or her domain of influence.

3. Personality

A great personal brand must be built on a foundation of the source’s true personality (true features).

4. Distinctiveness

An effective personal brand needs to be expressed in a way that is different from the competition.

5. Visibility

A personal brand should be seen over and over again, until it imprints itself on the consciousness of its sphere of influence.

6. Unity

The private person behind a personal brand must adhere to the moral and behavioural code set down by that brand. The private conduct must mirror the public brand.

7. Persistence

Any personal brand takes time to grow and while you accelerate the process, you cannot replace it with advertising or public relations.

8. Good will

A personal brand produces better results and endures longer if a person behind it is perceived in a positive way.

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