TECHNIQUES FOR COPING WITH CHANGE

 The following four-step basic decision making technique can be applied to coping

with changes;

1. Understanding the situation. For example, assuming that one is operating a moderately successful shop in a small town. The change situation constitutes a new shopping area being planned for the out skirts of the town. One should determine what changes he or she should anticipate in the driving and restraining forces acting on his or her small business. For example, will the new shopping area drive customers away, will any of the big businesses be relocating, is his or her area showing any sign of deterioration?

If he or she takes no special action, what are chances of declining and eventual business collapse?

Therefore one should examine every aspect of the situation before defining the problem.

2. Defining the problem. The problem might be defined as a need to take some kind of action now that will have one of four different effects.

(i) Prevent the new market area from eventually destroying the business.

(ii) Reduce negative impact on the market as much as possible.

(iii)Take positive action to directly counter the draw of the new market area.

(iv) Take advantage of the new market area by relocating of expanding into it.

3. Finding alternatives. One needs to do research to make sure that he/she does not overlook that may be his/her best gamble. one needs to take each realistic alternative and explore its potential, identifying advantages or disadvantages, costs and benefits, short-term effects and other factors that might influence its effectiveness.

Taking advantage of the draw of the new market area presents several alternatives such as relocating in the market area when it opens, keeping the present store location and opening a sister store in the market area, closing the present business operation and re-investing in a different kind of business in the new market area, e.t.c.

Again the small business owner can replace the negative impact of the new market area in a number of ways without taking decisive actions. For example, the store could be redecorated, remodeled, shopping area.

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