TECHNIQUES OF COMMUNICATION WITH CUSTOMERS AND SUPPLIERS.

 (A)HOW TO PRESENT A PRODUCT TO THE CUSTOMER

When presenting a product to a customer, an entrepreneur should consider;

- The target customer’s needs.

- Customer’s privacy, convenience, ability to use the product, e.t.c.

- Giving samples, guarantee, e.t.c to back up the product.

- Presentation aids like photographs, catalogues and charts to back up the product.


(B)HOW TO BARGAIN WITH CUSTOMERS

In bargaining with customers, the entrepreneur should;

- Be a good communicator.

- Avoid dominating the customer.

- Try to convince the customer as to why the product is being sold at the offer price.

- Give counter offers like reduction in price.

- Offer in delivery services.

(c)HOW TO GIVE PERSONAL ATTENTION TO CUSTOMERS

- Understand customers’ wants and needs and bring products to satisfy them.

- Sell products at the right prices, in the right quantity and quality.

- Use the right promotion at the right time in order to meet the customers’ wants and needs identified.

(D)HOW TO COLLECT OVERDUE ACCOUNTS

In order to collect overdue accounts, the entrepreneur should;

- Send polite reminders to customers with overdue accounts suggesting the dates for settling the debt.

- If no response is received within the specified period of time, a more strongly worded reminder should be sent.

- If recovery is not achieved, employ courts of law for stubborn debtors.

(E)HOW TO HANDLE DIFFICULT CUSTOMERS

In order to handle difficult customer objections fairly;

- Acknowledge and evaluate customer objections.

- Listen carefully to words being used and feelings being expressed.

- Get the customer to open up so that you can understand the basis of his or her being difficult. In the process, the customer may raise some important products. In this case, the entrepreneur should;

• Buy time by suggesting that he or she will look at the issue/subject matter later.

• Hold his or her arguments until the customer is ready for them, if the entrepreneur is trying to convince the customer from his view point.

• Compensate the customers by price reductions or refund or replacement of goods in case the previous purchases have had a problem.

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