ADVANTAGES AND DISADVANTAGES OF CHAIN STORES

 Advantages of chain stores

  • They buy goods in large scales which enables them to obtain good trade discounts.

  • The cost of running a chain store is controlled and managed at the head office. The headquarters advertises on behalf of the branches

  • Slow-moving goods in one branch cab be transferred to another branch where demand for them is higher

  • The identical sold by chain stores and the similar shop fronts and window displays publicize the business

  • Chan stores serve a wider market because they are spread all over the country

  • Goods are sold on cash basis, hence reducing the cost of managing bad debts

ADVANTAGES AND DISADVANTAGES OF CHAIN STORES

Disadvantages of chain stores

  • Large amount of capital are required to run a chain store

  • People tend to shy away from buying identical products such as clothes

  • Chain stores do not offer credit facilities, except those operating exclusively on hire purchase scheme

  • Lack of personal touch with customers

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