STEPS FOLLOWED IN SETTING A PERSONAL BRAND
Below are the guidelines in setting a personal brand. 1. Determining by someone who she/he is. One’s personal brand emerges from the search for identity and meaning, out of which comes from awareness of personal strengths and talents. One needs to determine what he or she does that make him or her different. 2. One needs to determine what he or she does. This involves writing down one’s greatest area of professional interest or passion. It involves oneself in what he or she does that adds remarkable, measurable, distinguished/distinctive value. It also involves understanding what one’s values are and learning to make these relevant to other people. 3. One needs to position him or herself. By identifying the characteristics that make a person distinct from his competitors, one creates a position for himself. This is to be clear, distinctive and express a unique as well as a compelling benefit that people believe in. 4. Managing the brand. The key to any personal branding campaign i...