PRINCIPLES OF GOOD BUSINESS ETHICS
1. Honesty An entrepreneur must be open and freely share information. He or she should not say things that are false and should never deliberately mislead. 2. Promise keeping Entrepreneurs must go to great lengths to keep their commitments. They should not promise on behalf of the company unless they have the authority to do so. 3. Fairness Entrepreneurs should create and follow a process and achieve outcomes that a reasonable person would call just.4. Respect for others They should value and honour the abilities and contributions of others, embracing the responsibility and accountability for their actions in this regard. 5. Compassion Entrepreneurs should maintain an awareness of the needs of others and act to meet them whenever possible. They should minimize harm whenever possible and should always commit themselves to social responsibility. 6. Integrity This requires entrepreneurs to live up to ethical principles, even when confronted by personal, professional and social risks ...