IMPORTANCE OF COMMUNICATION IN BUSINESS
1. It helps the entrepreneur to search for, establish and disseminate organizational goals to the different departments in the organization. 2. It facilitates development of plans and strategies to achieve goals. Once goals have been articulated, strategies are evolved, discussed and communicated. 3. It facilitates the allocation of resources of the organization in the most effective way. This is done through agreeing on discussions and directives on how the resources will be deployed. 4. It facilitates identification, selection, development and appraisal of organizational members. 5. It helps an entrepreneur to implement organizational policies by giving instructions to subordinates and their supervisors. 6. It enables managers to influence, direct, motivate and create a conducive working environment for organizational members. This is done through written or verbal communication which involves giving workers instructions and guidance. 7. It enables the entrepreneur to get feedb...