TECHNIQUES OF COMMUNICATION WITH CUSTOMERS AND SUPPLIERS
(A)HOW TO PRESENT A PRODUCT TO THE CUSTOMER When presenting a product to a customer, an entrepreneur should consider; - The target customer’s needs. - Customer’s privacy, convenience, ability to use the product, e.t.c. - Giving samples, guarantee, e.t.c to back up the product. - Presentation aids like photographs, catalogues and charts to back up the product. (B)HOW TO BARGAIN WITH CUSTOMERS In bargaining with customers, the entrepreneur should; - Be a good communicator. - Avoid dominating the customer. - Try to convince the customer as to why the product is being sold at the offer price. - Give counter offers like reduction in price. - Offer in delivery services. (c)HOW TO GIVE PERSONAL ATTENTION TO CUSTOMERS - Understand customers’ wants and needs and bring products to satisfy them. - Sell products at the right prices, in the right quantity and quality. - Use the right promotion at the right time in order to meet the customers’ wants and needs identified. (D)HOW TO COLLECT OVERD...