ADVANTAGES AND DISADVANTAGES OF PUBLIC RELATIONS

 Public relations is the process of passing information with the intention of creating, promoting, or maintaining goodwill and a favourable image of the organization in the public.

ADVANTAGES AND DISADVANTAGES OF PUBLIC RELATIONS

It involves informing the public about the firm’s achievement and how it is contributing to the community welfare and development, to get more approval of the public

Advantages of public relations

  • May be used to correct the dented image of the firm

  • It informs the public about the activities of the firm

  • Assist in upholding the good image of the firm

  • It improves the relationship between the firm and its customers

Disadvantages of public relations

  • It is costly in terms of time and finance involved

  • The customer may make premature buying arising from the picture created by the firm

  • Effects may take long before they are actually realized

  • It may be difficult to evaluate the impact of the message, since the customers are not obliged to respond to it

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