ADVANTAGES AND DISADVANTAGES OF TELEVISION AND CINEMA AS ADVERTISING MEDIA

 Television is a form of media advertisement where the written words are combined with motion pictures and sound to pass the information

 Cinema is where the advertised messaged is conveyed during film shows in the cinema halls. It may be before or after the movie.

Advantages of Television (T.V) and Cinema

  • It appeals to most people as it is entertaining

  • It makes it possible for the demonstration of the use of the product

  • It is able to reach both the literate and illiterate viewers

  • The advertisement can be aired over and over again to meet the targeted group

  • The advertisement may be modified when need arise

  • It has wide appeal to many people

  • The message can be conveyed in different languages

ADVANTAGES AND DISADVANTAGES OF TELEVISION AND CINEMA AS ADVERTISING MEDIA

Photo by Pietro Jeng on Pexels.com

Disadvantages of Television (T.V) and Cinema

  • The cost of advertising through this media is high

  • The television sets are expensive to acquire, hence many people may not have them

  • Their uses are limited to places with electricity

  • The advertisement may not last longer

  • The time for airing the information may not suit the targeted audience

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