ADVANTAGES AND DISADVANTAGES OF TRANSPORT ADVERTISING AS ADVERTISING MEDIA

 Transit/transport advertising A form of advertisement whereby vehicles such as trailers, matatus, buses, etc are used to carry and convey the advertisement message

ADVANTAGES AND DISADVANTAGES OF TRANSPORT ADVERTISING AS ADVERTISING MEDIA

Advantages of transit advertisement

  • The message reaches most of the people in the environment

  • They message last long as the paints always last on the vehicle

  • Transit vehicles may carry the message a long way to their final destination

  • It is captivating to the members of the public especially the promotion convoy, hence can easily reach the target

Disadvantages of transit advertisement

  • During the rush hour, the crowd may hinder some from getting the information

  • It mainly relay the information to those served by the vehicles

  • The noise produced by the promotion convoy may be a nuisance to some members of the public

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